Label Contest Coordinator
Mike has been the San Francisco Chronicle Wine Competition (SFCWC) Label Contest coordinator for the past seven years. He holds several wine certificates from the Santa Rosa Junior College viticulture program including Wine Marketing, Wines & Vines Hospitality, and Wine Viticulture. Along with SFCWC Executive Director Bob Fraser, Mike developed the Label Contest from the ground up. Contestants appreciate their primary consumer contact – their labels – being judged by industry professionals. This year our categories included “Classic,” “Artistic,” “Whimsical,” “Block,” Etched/Painted,” and “Series.” We also have a special category for “Packaging.” Mike and Bob’s attention to detail has helped the Label Contest be a success year after year.